The complete quote:
“Twitter and the proliferation of Internet trolls ready to pounce on every reputation misstep now means you can lose your good name in milliseconds.”
Quinn: In the age of Twitter, everyone is on the hot seat
Reputations matter, perhaps more than ever…
So everyone is on notice…
Okay, so the article focuses on the reputation of companies as a segue to professional basketball and Donald Sterling’s fall from grace that was picked up “virally” on Twitter (see Clippers owner Donald Sterling apologizes for racist comments ‘attributed to him,’ receives backlash on Twitter http://www.nydailynews.com/sports/basketball/donald-sterling-apologizes-racist-comments-receives-backlash-twitter-article-1.1770323#ixzz30TjbEBTP):
And in this era of ubiquitous social media outlets like Twitter and Facebook, what’s true for a highly public organization such as professional basketball is true for every company, no matter how obscure: Reputations matter, perhaps more than ever, and companies need to take action quickly when their reputation is at stake or they may not survive.
I picked up on “reputations matter” and “no matter how obscure” as a segue into any Twitterer. See my brief article:
The Dark Side of Twitter
Good stuff? Of course! Just be wary of the not so good stuff (as noted above: “…you can lose your good name in milliseconds.”).